Company Origin & Mission Statement

I believe the beauty, the sensation, and the physical challenge of surfing is unmatched by any other sport.

As an avid surfer for over 30 years, my ability and technique had reached a plateau many years ago…..and that is how I was inspired to invent the NOHO Surf Technique Trainer. The biggest barrier to improving my surfing technique was the difficulty of doing enough repetitive training while out in the water. A crowded line-up, poor surf conditions, or a busy schedule kept me away from my goal of becoming a skilled surfer.

I wanted to find a way to do repetitive training while out of the water.

The NOHO Surf Trainer gives all surfers, from beginners to the sponsored professional, the ability to do training in the warmth and comfort of their home. The NOHO goes beyond enabling surfers to practice one specific technique by giving surfers the tool to repeatedly practice a sequence of maneuvers that are the same as when actually riding a wave. For example, with the NOHO you can practice doing a drop knee turn, cross-step to the nose, hang-ten at the nose, and cross-step back again to practice another turn. The ability to do this “Sequence Training” is the key to executing great surf technique and locking that feeling into your muscle memory.

“Sequence Training” is the key to great surf technique and building muscle memory.

While other existing products emphasize improving balance, the NOHO enables surfers to practice and improve their technique, in addition to their balance. In just seconds, the cutting edge innovation of the NOHO transforms your own surfboard into a surf technique trainer.

Transform your surfboard into a Surf Trainer in just seconds!

Even when the waves are perfect, it’s often too crowded to catch enough waves to practice your technique. With the NOHO, surfers can practice their technique, style, and balance, while experiencing the simulated rail-to-rail motion of riding on water. The NOHO promises to dramatically improve your ability, so when that perfect wave comes, you’ll be confident and ready to cross-step to the nose and hang ten! This is my mission.

Mark Carlson, Avid Surfer & Inventor of the NOHO

NOHO Motto – “Every day that you surf is a good day. The day you surf and improve your skill is a great day!”